When it comes to game day, the most uncomfortable thing might be your team losing but the second most uncomforatble thing is your seat. The bleacher. Many people don’t think to purchase something that could make that seat more bearable. The Sheenive Stadium seat is here to shift aches and pains into comfort. The Sheenive stadium seat will have you so comfortable you won’t ever want to get up.
For sports fans who are usually the first to get out of the stadium bleachers, we created a print ad showing that with the Sheenive Stadium Seat you will have the proven most comfortable seat in the house. With a seat that comfortable, why get up?
During random sports games the jumbotron will reveal that a lucky ticket holder has been given “the best seat in the house” already equipped with a Sheenive Stadium seat. With such a comfortable seat, why would they get up? Now they don’t have to with a personal waiter that will provide them free food and drinks service all game.
On bus routes around stadiums and arenas we wanted to target sports fans leaving games. As they are stretching and glad to be moving after the game, they will see that they could have a more comfortable time at their next game.
For targeting a younger audience, we want to collaborate with Mr.Beast. Mr.Beast is known for his “last to_____ wins _____” so we thought another way to show the Sheenive Stadium Seat’s comfort could be through a challenge where the last to get up wins a cash prize.