New Zealand is an often-overlooked country that doesn’t get the spotlight it should, with Australia as its next-door neighbor. With unstable economies, consumers are becoming more critical of how and where they spend their money. New Zealand is a hidden gem with hundreds of activities to experience, copious landscapes to see, and the perfect escape. With this, New Zealand offers you the opportunity to rediscover what it means to live.
As consumers head off to another day at work, they’ll pass by our out-of-home ads highlighting different activities they can do in New Zealand. Exciting visuals and imagery filled with motion will create a stark contrast to their everyday lives, evoking emotion and encouraging them to step out of their comfort zones.
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Our magazine spread features another action-filled shot. These ads won’t appear only in travel magazines, but also in niche publications tailored to different professions. We want to do this because it creates a contrast with the topics audiences are already investing their time in.
For another out-of-home ad, we wanted to highlight a location and an activity to make this experience specific to New Zealand. These billboards will be placed near office buildings and in high-foot-traffic areas.
On Instagram, consumers will see sponsored content if they have recently searched for travel-related content. Here, we again highlight the unique experiences New Zealand has to offer.
When searching for a flight, our ad will appear in different areas of the airline’s website. Here, we are meeting consumers right where they are.