New Zealand is an often overshadowed country that doesn’t get the spotlight that it should with Australia being their next door neighbor. With unstable economies, consumers are become more critical of how to spend their money and where to spend. New Zealand is a hidden gem with hundreds of activities to experience, copious amounts of landscapes to see, and the perfect escape. With this, New Zealand offers you the opportunity to rediscover what it means to live.
As consumers are headed off to another day at work, they’ll pass by our out-of-home ads, focusing on different activites you can do in New Zealand. Exciting facials and imagery filled with motion will show a vast contrast from what they may be doing in their lives, evoking emotion that encourages stepping out of your comfort zone.
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Our magazine spread illustrates another action filled shot. These ads won’t just show up in travel magazines but also in niche magazine curated for different lines of work. We want to do this because will again contrast the current topic they are investin gtheir time in.
For another out-of-home ad we wanted to highlight a location and an activity to make this experience specific to New Zealand. These billboards will be placed near office buildings and high walking-traffic areas.
For Instagram, consumers will see sponsored content based on if they have recently search anything travel related. We, again, highlight the unique experience that New Zealand has to offer.
When searching for a flight, our ad will display on different areas of the airline’s website. Here, we are meeting consumers right where they are.