As an intern at Ogilvy New York, I worked with the Fanta social media team. A team comprised of 10-15 beautiful minds. Within this one team I got to help with strategy, content creation, account management, community management, and copywriting all for Fanta’s Instagram and Tiktok. While I was there I didn’t get to just observe, I pitched new ideas, went out and shot content, aided in monthly strategy decks, trafficked content, edited content, commented as Fanta. I also aided in social strategy decks for Coca-Cola Trademark.
Aided in pitch to social team and client
Shot content and aided in creative direction
Fully edited all content on photoshop
Accumulated over 22,000 comment engagements…
…by scanning content on social media and following a guideline to discover what was relevant to the brand and it’s consumers. Then providing a copy for the community management team to comment.